Senior Product Owner | Technical Product Manager
Tire Rack ($2B Rev • 50M Visitors)
South Bend / Greater Chicago • Remote
Miles Barden
Senior Product Owner & Technical Product Manager
Enterprise AI Platforms • Real-Time CTI Telephony • Legacy IBMi Modernization • $2B E-Commerce Scale
High-impact Senior Product Owner and digital systems strategist with 12+ years of progressive leadership at Tire Rack ($2B revenue, 50M annual visitors). Manages the digital retail product roadmap and represents retail technology priorities on the executive Technology Steering Committee. Proven track record taking complex platforms from concept to production—including launching an enterprise retail AI Agent in 3 months (10% mobile CVR lift), architecting a bespoke CRM with real-time CTI telephony screen-pops, and modernizing legacy IBMi backends into cloud-ready Order & Payment APIs.
3-Mo
AI Launch (50% Faster)
50K+
Daily AI Impressions
3-Mo Delivery (-50% Timeline)
+10% Mobile CVR Lift
50K+ Daily Impressions
1st-Party Privacy Architecture
UCP/ACP Agentic Protocols
Slashed corporate delivery timeline in half, taking an enterprise generative AI shopping agent from concept to production across tirerack.com in 3 months against a 6-month corporate target. Scaled to 50,000+ live customer impressions per day across core vehicle fitment journeys. Engineered 1st-party chat infrastructure to circumvent 3rd-party cookie restrictions, ensuring seamless engagement for privacy-conscious shoppers. Successfully transitioned day-to-day product ownership to an Innovation Team dev manager through structured 1-on-1 Agile coaching.
A/B Test Conversion Lift
Delivered +10% CVR lift on mobile and +5% on desktop in initial product detail page (PDP) A/B testing across core vehicle fitment surfaces.
1st-Party Architecture & Privacy
Migrated conversational infrastructure to 1st-party domain architecture, bypassing browser 3rd-party cookie blocking to secure reliable shopper access.
Agentic Commerce Exploration
Pioneered evaluation of UCP/ACP protocols; partnered with IT to architect a middleware isolation layer keeping near-term agentic commerce decoupled from core legacy billing.
Sub-Second CTI Pops
IBMi (AS-400) to REST APIs
Zero Transaction Downtime
PCI-DSS (SAQ A)
Spearheaded product architecture and delivery of a bespoke internal CRM with real-time Computer Telephony Integration (CTI). Surfaces customer purchase history, active browse signals, and garage fitment intelligence in real time before call pickup, pivoting sales and support teams from reactive order-taking to proactive relationship selling.
Sub-Second Telephony Screen-Pops
Real-time CTI integration matches inbound ANI/DID numbers to pre-fetch customer identity, garage vehicle fitment, and active cart context before the call connects.
Legacy IBMi Modernization
Partnered with Web and IBMi engineering teams to integrate modern Order Creation and Tokenized Payment APIs into the CRM, retiring legacy green-screen workflows with zero transaction downtime.
Zero-Risk Payment Integration
Designed tokenized credit card entry keeping internal tooling outside PCI scope under PCI-DSS SAQ A guidelines, safeguarding enterprise cardholder data.
$800K Combined EBITDA
Tesla, Waymo & AAA Fleet Workflows
100+ Hours/Wk Saved
Android Native App in Figma
Directed product and operational strategy for Tire Rack Mobile Installation (TRMI) through a national strategic restructuring consolidating 43 standalone facilities into 28 co-located Discount Tire stores and 10 focused TRMI markets. Authored 0-to-1 PRDs, designed technician mobile apps in Figma, and automated fleet workflows.
$800K EBITDA Optimization
Generated $400K via pricing model optimization and $400K through telecom and software spend reduction via account consolidation and shared-device deployments.
Enterprise Fleet Integrations
Defined and launched digital workflows and service integrations for national fleet partnerships with Tesla (mobile installation), AAA (member benefit), and Waymo (autonomous fleet tire coverage).
Figma Design System Delivery
Designed simplified Treadware desktop and native Android technician interfaces in Figma; eliminated 100+ hours/week of manual overhead and led internal Figma upskilling.
Multi-Role UX
Zero-PCI Dual-Channel Payments
RJ12 Cash Drawer Hardware
QuickBooks Online API Sync
A production-ready operational management platform engineered as a complete case study illustrating how Miles Barden takes a complex operational environment (Fast Eddie’s in La Porte, IN) and defines the complete product roadmap, multi-role UX workflows, payment architecture, hardware IoT touchpoints, and accounting synchronization from scratch.
Multi-Role Responsive UX
Tailored interfaces for Reception (drag-and-drop Kanban), Beauticians (glove-friendly Chair Mode), Clients (station display tablet), and Managers (inventory & closeout).
Zero-PCI Payments & Terminal Fallback
Eliminated local merchant compliance burdens via pre-auth hosted SMS checkout links paired with Stripe Terminal Tap-to-Pay hardware fallback.
Hardware & Accounting Sync
Integrated ESC/POS RJ12 receipt printer cash drawer pops and automated daily ledger closeouts directly into QuickBooks Online via REST API.
Product Strategy & Delivery
Multi-million dollar roadmaps, CSPO Agile & Scrum backlog management, Epics & User Story mapping, granular Acceptance Criteria, RICE prioritization, and OKR alignment.
AI & Operational Systems
Enterprise Generative AI agents, Agentic Commerce protocols (UCP/ACP), real-time CTI telephony integrations, and 1st-party cookie-less privacy architecture.
Enterprise Modernization
Decoupling legacy IBMi (AS-400) core systems into modern cloud-ready REST APIs, tokenized payments (PCI-DSS SAQ A), and unified order management systems.
Governance & Leadership
Executive Technology Steering Committee representation, cross-functional squad leadership (Web, Innovation, IBMi, UX), P&L optimization, and product mentorship.
Jira
Confluence
Figma (Design Systems)
Azure DevOps
Story Mapping
Backlog Refinement
RICE / OKRs
REST APIs
Real-Time CTI Telephony
IBMi / AS-400
Postman
UCP/ACP Protocols
PCI-DSS (SAQ A)
Tokenized Payments
SQL
Adobe Analytics
Tableau
A/B Testing (PDP)
Advanced Excel (XLOOKUP)
Conversion Rate Optimization
Claude Code
ChatGPT
Gemini
Prompt Engineering
Agentic Workflows
Python (Proficiency)
Looking for a Senior Product Owner or Technical PM?
Review the complete 12+ year trajectory spanning enterprise e-commerce ($2B scale), production retail AI agents, CTI telephony, legacy modernization, and 0-to-1 platform architecture.